In addition to having worked for Under The Bridge since Shane graduated from the Florida Institute of Technology in 2001, Shane Lowney has begun working freelance in his spare time, placing particular focus on helping startups with new product design. He has encountered a number of challenges since he began working for himself and has developed the following pointers for those who are considering going freelance in their chosen field.
Develop a Portfolio
Unless you have built a reputation for the work you do at another company, you are going to start out with minimal exposure and practically no name recognition when you start working freelance. This makes your portfolio vital when it comes to attracting work, as potential clients will want to see examples of what you can do if they are going to take the risk of working with a freelancer instead of an established company.
You are going to have to focus more of your time on the business aspect of what you do than ever before if you choose to go freelance, which means you need to market yourself wherever possible. Take full advantage of free marketing channels, such as social media or directory listings, to advertise yourself with minimal cost. Furthermore, try to attend events that will allow you to mingle with movers and shakers in the local business community, as you may find the relationships you develop present new opportunities to you.
You may find that the first few months of working freelance are frustrating as you struggle to attract any business. However, Shane Lowney encourages people to stick with it as it only takes a couple of good jobs to start establishing a reputation. Focus on marketing yourself and delivering a quality product every time, taking any setback as an opportunity to learn more about business.